You searched for: "*"

The results has been filter on Authors containing D. M. Delprat.
ANA has found 1 results for you, in 104 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The use of attitude scales in testing advertisements

The subject of today's talk gives me the opportunity to present to you the outline of a method which our advertising agency has been using for some months already. Considering the limits of time and also the subjects to be discussed today, I only...

Catalogue: Seminar 1965: Measuring Advertising Effectiveness
Author: D. M. Delprat
June 15, 1965
×

Citation

Delprat, D. M. (1965a, June 15). The use of attitude scales in testing advertisements. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-use-of-attitude-scales-in-testing-advertisements